Could you list the last five gifts you were given, including who gave them to you? What makes a gift stick in your mind?

You may be well-intentioned when sending corporate gifts to your customers, thinking that a keychain branded with your logo should more than show your gratitude, but for all you know, they’ve got a cupboard filled with keychains from other businesses and brands.

So how can you give something that is truly meaningful and memorable… and...

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Did you know that in Singapore, if you wanted to offer someone a gift, it may be respectfully refused three times, while in China it would be accepted and opened immediately (although presentation can be key)?

In certain countries, such as Malaysia, an extravagant gift might not be appreciated as it could be mistaken as a bribe, but in Japan, among high-level executives, it’s common to use lavish gifts to make a bigger impression.

The point of all these facts is...

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According to Gartner Group, 80% of your company's future revenue will come from only 20% of your existing customers.
What does this mean? You need to prioritise your investment in loyal customers with the goal of retaining them. This is an area of marketing where many companies fall short, with most salespeople prioritising new ways to increase revenue and thinking that the only way to do that is to get new clients.

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Did you know that in the US there are 5.7 million companies who, on average, each spend about $2100 on corporate gifting each year? That’s a total of $120 billion on corporate gifts.

But before you have a panic attack looking at those numbers, know this: there is a way to still show your customers you value them, through unique corporate gifts that won’t destroy your marketing budget.  ???????

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We’ve all been there: a colleague’s birthday you forgot about; a ‘workaversary’ you had wanted to celebrate or team building session that’s crept up on you.

But don’t let your busy life or penchant for procrastination get the better of you when it comes to choosing corporate giveaway items for the next big company event, conference or golf day. And, if you are...

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Have you ever browsed a website and all of a sudden been recommended similar products to go along with your purchase? That’s not chance. Hyper-personalisation means using data to ‘personalise’ the online experience for your customer so as to better serve them with products they will love and in so doing convert to sales. Hyper-personalisation is a major marketing trend (it’s not enough anymore to stick to generic marketing campaigns or believe that using a...

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Back in the days when we would leave the office and ‘power down’ our clunky desktops, call our Gran on the landline and read our favourite newspaper for our current affairs fix, print ads were pretty much the be-all-and-end-all of advertising. Since we have been glued to our screens, many have questioned how important and effective it is to advertise in print, but perhaps the pendulum is still swinging.This

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Digital marketing is evolving at such a rapid pace that it’s hard to keep up. IGTV, live videos, artificial intelligence… there's a lot to think through. However, the reality is that you don’t need to be using every single aspect of digital marketing at all times, but rather stay focussed on what works for your audience, business and budget.

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We are lucky to work with some incredible clients here at Creative Brands and we’re often astounded by new trends in design. So what are the big graphic design trends to watch out for this year? This in-depth article is definitely worth a read.

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We’re flooded with content and adverts at every click so in this manic marketing world, how can you make sure your company stands out?

Here’s how: by tapping into your potential consumer’s emotions. Some of the best ads elicit a real, powerful feeling that attracts, resonates and encourages your community to convert or act. Emotional marketing, when done right, is golden and

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