We’ve all been there: a colleague’s birthday you forgot about; a ‘workaversary’ you had wanted to celebrate or team building session that’s crept up on you.

But don’t let your busy life or penchant for procrastination get the better of you when it comes to choosing corporate giveaway items for the next big company event, conference or golf day. And, if you are...

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Have you ever browsed a website and all of a sudden been recommended similar products to go along with your purchase? That’s not chance. Hyper-personalisation means using data to ‘personalise’ the online experience for your customer so as to better serve them with products they will love and in so doing convert to sales. Hyper-personalisation is a major marketing trend (it’s not enough anymore to stick to generic marketing campaigns or believe that using a...

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Back in the days when we would leave the office and ‘power down’ our clunky desktops, call our Gran on the landline and read our favourite newspaper for our current affairs fix, print ads were pretty much the be-all-and-end-all of advertising. Since we have been glued to our screens, many have questioned how important and effective it is to advertise in print, but perhaps the pendulum is still swinging.This

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Digital marketing is evolving at such a rapid pace that it’s hard to keep up. IGTV, live videos, artificial intelligence… there's a lot to think through. However, the reality is that you don’t need to be using every single aspect of digital marketing at all times, but rather stay focussed on what works for your audience, business and budget.

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We are lucky to work with some incredible clients here at Creative Brands and we’re often astounded by new trends in design. So what are the big graphic design trends to watch out for this year? This in-depth article is definitely worth a read.

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We’re flooded with content and adverts at every click so in this manic marketing world, how can you make sure your company stands out?

Here’s how: by tapping into your potential consumer’s emotions. Some of the best ads elicit a real, powerful feeling that attracts, resonates and encourages your community to convert or act. Emotional marketing, when done right, is golden and

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As the old saying goes: out with the old, in with the new! Whether you work alone or with a team of awesome people, it’s important that your office is a space you enjoy spending time in and that its vibe helps you thrive. So, let’s talk a bit about office decor. What can you do that won’t break the budget but that will make a big difference to your workspace?

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Whether you’re head-to-toe dressed in uniform for your job in the hospitality industry or on the shop floor, or your team could do with new gear for that extra motivation and style, there are loads of reasons to invest in great quality branded workwear.

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You’ve got to work hard to make sure that any brochures you design and print achieve their goal. When done right, brochures are powerful tools to getting your brand, business and message out there. So what’s the secret to great brochure design? Here is a comprehensive article explaining the ins and outs.

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