5 pieces of great branded merchandise to promote your small business

Promo Gifts
Starting a business and stumped on where to begin when it comes to your marketing strategy? 
Research shows that investing in branded merchandise is one of the most effective marketing strategies out there, whether you’re kitting out your team, treating your clients or using promotional giveaways as a way to drive brand awareness.

But how do you ensure your corporate gifting is kicking competitors to the curb?

We’ve compiled five tips for you to consider when choosing your branded merchandise that’ll ensure you make the best choice.

1. The more useful your merchandise, the more your product will stay top-of-mind

Practical promotional gifting is key to ensuring the recipient comes face-to-face with your brand every day. Think water bottles, power banks and bags. 

Our product pick: The Whanganui Corporate Water Bottle

2. Choose corporate gifts that build a connection with your clients

Branded merchandise is an opportunity to communicate empathy, loyalty, gratitude and awareness to your clients. For example, choosing eco-friendly products if sustainability is one of your core business values is a good move, as is thinking carefully about each client and his or her specific interests and needs so that you can choose a truly personal gift.

Our product pick: Unity Corporate Bamboo Pen

3. Invest in products from well-known and trusted brands

When you invest in products made by trusted brands and further personalise each item with your own company branding, you automatically create strong brand recognition and increased perceived value. 

Our product pick: Hugo Boss Corporate Notepad

4.  Pick products that can be used by a variety of people so it’s easier to buy in bulk

If you’re investing in promotional gifts for a giveaway, choose something versatile to suit your market. Think beanies, pens, water bottles or notepads… something everyone will love. We will custom-brand each item for you.

Our product pick: Solo Acrylic Promotional Beanie

5. Boost team morale with branded workwear and kit

One way to get your team on the same page (and spreading your brand’s marketing message far and wide), is to kit them out with branded workwear.

Our product pick: Harvard Heavyweight Hoodie
Ready to start building your business with custom-branded corporate gifts and merchandise? 

Browse our selection today!
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