4 Reasons why branding is so important to your PR strategy
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Do you fully understand how your branding relates to your PR strategy? Blair Nicole Nastasi, CEO & Founder of Media Moguls PR, serves us the truth in this Forbes article, showing just how intertwined the relationship is between these two key elements of any successful business.
Know your roots
You know the saying ‘you have to know where you come from to know where you’re going’? It rings true in so many aspects of life, especially business. If you do not have a fully realised vision and mission statement, how are you or your customers going to know what your business is about?
Build your brand’s image
Blair Nicole Nastasi breaks down the importance of building your brand's image - from customer relations and corporate identity to stipulating and understanding your business values. Get this right and any PR will be more effective.
Communicate well
PR without a succinct brand look, feel and voice is hard work!
Work on trustworthiness
For brand loyalty you need trust and the same applies to good PR. Transparency, consistency and exceptional customer relations - get all of Blair Nicole Nastasi’s advice.
Manage your brand image
Taking control of your brand, your identity and your values is the first step in positive reputation management
(i.e. PR). Sounds simple, right?
Great Advice
By using iconic brands as examples, this professional PR’s point of view gives you a thorough understanding of why branding should be number one in your PR strategy. Read the full article here.