Direct to Product Printing

Direct-to-product printing is a cutting-edge branding technique that allows us to apply full-colour logos or artwork onto products, whether it be corporate gifts or promotional merchandise. From water bottles, bags and USBs, to yoga blocks, bottle openers and notebooks, direct-to-product printing could be the answer you are looking for when it comes to custom-branding.

What is direct-to-product printing?

By using UV-LED printing technology, and specially engineered jigs, direct product printers are able to print onto three-dimensional objects. These jigs rotate the objects so they can be printed on both sides, or apply wrap-around graphics to products like water bottles.

The ability of these printers to brand both flat and slightly curved surfaces means that a wide range of products can be customised. While maintaining photo-print quality, and bold, vivid colours, this branding technique is incredibly versatile and effective.

The advantages of direct-to-product printing

Here are just some of the reasons we recommend direct-to-product printing.

  • It allows for permanent, full-colour logos.
  • Direct-to-product printing offers a wide variety of high-quality colour options, which allows you to achieve photorealistic artwork, with no colour limitations, printed onto your promotional product of choice.

  • It is quick and great for big and small orders.
  • There is no colour count when it comes to the direct-to-product printing process and so the turnaround time is fast and cost effective. The technology ensures businesses have increased freedom to customise their products for various markets and drive effective branding or promotional campaigns. With this method, it is possible for brands to run product-trials with different designs and products before committing to large quantity orders, saving money in the long run. Speak to us to find out more.

  • It has a wide range of applications.
  • Direct-to-product printers are able to use a variety of ink-types, including solvent-based, water-based, oil-based and UV curable inks. This reduces the need for primers or protective varnishes and allows this printing method to work on a broad range of materials. Our direct-to-product printers can print onto anything made from cotton, polyester and more fabrics, cork, ceramic, plastic, metal, neoprene and jute. Which means whether it’s a tote bag, or a coffee tumbler, this printing technique promises the high-quality you need.

Products that work well when branded with direct-to-product printing

We will be able to advise you on your customisation needs but, in the meantime, here’s a list of products that are often printed to great effect with direct-to-product printing.

Get in Touch

So, what are you waiting for? Take a look at our range, get an Instant Online Quote, upload your artwork, and we will take care of all of your branding needs. Got any questions about direct-to-product printing in South Africa? Ask us today.