Naming your business in the digital era

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Constant connectivity and our obsession with smartphones has changed the way we shop, consume information and communicate. So what does a technology-driven state of mind mean when it comes to naming your business? This great article dives into some of the key pointers you should consider before you set your business name in stone.

The business naming ‘checklist’

In this digital era, nine times out of ten, your business name will be the same as your web address but that’s easier said than done. Turns out finding the dot com that will work for you can be a challenging task. Keep it short (there are stats on how much traffic you will lose per extra character), and make sure it’s easy to pronounce to accommodate voice commands like Siri, too. Get the full business naming checklist here.

Be the next Google

Whether you’re going to make up a name like Google or scour the dictionary and your mind for something unique, your business name is part of your brand identity.

Got the name all sorted? Remember we are here to help with all your printing and corporate gifting needs.
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