The pros and cons of corporate gifting (and how to avoid the cons)
Thinking of investing in corporate gifts for your clients? When done right, corporate gifting can lead to happier teams, loyal clients and customers, and enhanced brand awareness. In order to make sure your clients don’t open up their gift and wonder ‘what were they thinking?’, we’ve compiled a list of pros and cons of corporate gifting so you can be sure you’re making a sound investment.
- Smart corporate gifting can reinforce your brand
- Great gifting can build strong relationships
- Promotional gifts can help you stand out from your competitors
- If not done well, corporate gifting can leave clients feeling uncomfortable
How to avoid it: Think carefully about what will make your client feel uncomfortable. Always think about fairness and transparency. You can even go as far as setting company policies for gift-giving to ensure it’s within budget, appropriate for the client and that all clients are gifted fairly.
- Gifting can add to the clutter
How to avoid it: Our feeling is to always gift well or don’t gift at all. Do the research. Get to know your clients. Find out what they value, if they care about the environment or if they have an obsession with mugs.
- Gifting is not always ‘in the budget’
How to avoid it: Have a look at this case study by Kissmetrics, who broke down the value of a single Starbucks customer. They also provide a formula for you to do the same for your clients.
At the end of the day, there are pros and cons to anything, but when you invest in branded products from our range, you’re guaranteed to never go wrong.