Promotional gifting is a great way to increase customer loyalty, support your marketing campaigns and increase ROI, but when you’re ordering a new batch of merch, how often do you think about the fact that your corporate gift is a tangible representation of your brand? Here are three rules of branding that we believe takes promo gifting from good to great.
It’s easy to hand out generic promotional gifts stamped with your company logo to every customer you want to say thank you to.
Choosing one gift, buying it in bulk and ticking off ‘client gifting’ on your to-do list certainly has its appeal but will this corporate gifting strategy have the effect you are after? Probably not. Here’s what we believe is the number one secret to smart promotional gifting.
Starting a business and stumped on where to begin when it comes to your marketing strategy?
Research shows that investing in branded merchandise is one of the most effective marketing strategies out there, whether you’re kitting out your team, treating your clients or using promotional giveaways as a way to drive brand awareness.
As you know, we take huge pride in the promo gifts and merchandise we include in our range at Creative Brands and so we want to introduce a few of the brands that get our stamp of approval. This month, let’s turn the spotlight onto Speck, Charles Dickens, Slazenger and Ernie Els. And remember, every product we stock can be custom-branded with your own logo and design.
Thinking of investing in corporate gifts for your clients? When done right, corporate gifting can lead to happier teams, loyal clients and customers, and enhanced brand awareness. In order to make sure your clients don’t open up their gift and wonder ‘what were they thinking?’, we’ve compiled a list of pros and cons of corporate gifting so you can be sure you’re making a sound investment.